Marketing Plan on LIFESAVERS(CANDY) Essay Example | Topics and Well Written Essays - 1000 words

Marketing Plan on LIFESAVERS(CANDY) - Essay Example mize the unique talents of its associates so that they can feel valued and remain associated to each other and to Wrigley by inculcating those values. The company’s strategy comprises of four-pronged approach-focusing on the workforce, work place and market place. The company is also committed to certain factors like to create consumer friendly sustainable packaging, reducing packaging weights by 10% from 2015 onwards. They are committed to use sustainable materials and partnering with sustainable suppliers, increasing recycled contents in case of packaging and designing the materials which will be effective from 2015 (Wrigley, n.d.). The company is now publicly traded in NYSE (New York Stock Exchange).The analysis of the company shows it is based on Michael Porter’s five forces model. The model is used to find out the three important aspects of the industry, competition, profitability, and attractiveness of the industry. Three forces, rivalry among existing firms, threats of new entrants and threats of substitute products is used to analyze the competitiveness of the firm (Inman & Et. Al., 2007). Marketers divide the target market into various segments on the basis of homogeneous needs. The customers are segmented on the basis of broad similarity with regards to certain attributes such as tastes, preferences. Lifesavers candy is targeted for all age group of people. Being a non-chocolate product it is free from melting in hot summers. These candies are made from fruit carp. The new innovated product serves the purpose of its customers well in the hot summer which provides a boost to the summer sales of this candy. Keeping in mind about the customers taste and preferences the candy comes in different flavors and colors. Pep O Mint, Wint O Green, sweet and sour strings, Hawaiian fruits, strawberry apple, cherry lemonade, butter Rum, wild cherry are some of its varieties. The product is available in all sizes, from small to big packs. These are mainly a

Sociological Areas Of Criminology Sociology Essay

Sociological Areas Of Criminology Sociology Essay Before discussing the social areas of crime. We have to understand what crime is? if any body breaks the criminal laws it may be defined as crime. (sociology making..,2009,page- 556) In sociological aspect of crime sociologists believe that crime cannot be properly understood without examining the surrounding social, political and economical context (http://www.wisegeek.com/what-is-sociological-criminology.htm). The sociological areas of studying crime is really massive. Sometimes the criminals may be caught and sometimes they may not. Some criminals use to advertise themselves and some keep silence. The numbers of crime is always high than the numbers shown. Sociological study of crime is basically the case study of those criminals who breaks the rules of society and not advertise themselves because ht behaviour is always much problematic and painful. The study of crime is always tough because the researchers need to find the subject. In sociological approach the study depends on th e way which highlights that how anyone does crime. What social conditions compailed the person to do a crime and be a criminal. Sociological criminology seeks to explain crime`s relationship to social and environmental change. Another area of social criminology is based on marxism theory. It highlights that crime is ultimately the result of conflict between different social classes. This theory believes that basically laws are made by the group that is in power, to control people who are not in power. This is conflict theory of crime or critical criminology. Another sociological areas of criminology is social process criminology which explain that how people criminals. In this study basic focus is on criminal behaviour as learned behaviour. So, we can say that in sociological areas of criminology we emphasis on social situations responsible for crime. (sociology making..,2009,page- 557) Sociological areas of family Family is the strongest bond of society. It is the main institution of society which is found within the households. Family always changes across time and place and its a social construction. (mckie et al,2005,page- 445) In sociology areas of family we study the various theoretical approaches to the family. Some sociological approaches of families are functionalist, feminist and new rights perspective. The functionalist theory of family is based on socialization. It emphasis that the family socialise its members and this socialisation is beneficial for both family and the society. Feminist approach is the study based on the position of a men within a patriarchal society. The new sight perspective is the study that how family teaches its members that what is wrong and what is right. Another sociological areas of family is the study of decline in family. This area is based on the study of social problems related with family. This study is mostly based on western society. First part of this area is based on family violence. Family is a good and peaceful place but according to this study family can be a dangerous place to be. This problem is mostly caused in nuclear family. Domestic violence is another s ocial problem of family. Physical force applied on women and children caused by aggressiveness is the part of domestic violence. In simple words we can say that the sociological area of family describes both benefits and problems of the society caused by the family. Sociological areas of media Present age is the age of media. Media is unseparated part of today`s life. Most of the information we gathered from the media. In one hand media educates us and in other it is the real source of connecting people. Many types of media is present in today`s society like television, radio, newspaper, internet, etc. We can say that without media we cannot imagine the normal life. It is the accepted part of life. We spend our maximum part of time and money for using media. In (1998, brigs and cobley) extend his views to assert that as we more into the new millenmium the media are increasingly a central part of our lives, our cultures and global economics. (sociology making..,2009,page- 685) Because of this mass effect media has vast sociological area. It shows a very effective role in society different writers analayse and identified the different aspects of media in society. (Mcquail ,1994) drawed a red sketch on media`s social areas. As (mcquail ,1994) described some important social areas of media is as follows:- Information: à ¢-  Media circulates the information about different conditions and events of world and society. à ¢-  It indicates the relation of power. à ¢-  Media facilitate the innovations, adaptions and progress. Correlation: à ¢-  Media explains, interprets and comments on the meaning of events and information. à ¢-  Media provides support to established authority and norms. à ¢-  Media does consensus building. à ¢-  Media sets orders of priorities and signalling relative status. Continuity: à ¢-  Media expresses the dominant culture and recorganises subcultures and new cultural developments. à ¢-  It forges and maintaines common values. Entertainment: à ¢-  Media provides amusement, diversion and means of relaxation. à ¢-  Media reduces social tension by the resource of entertainment. Mobilization: à ¢-  Media campaigning for societal objectives in the sphere of polities, war, economic development, work and sometimes religion. (Mcquail, 1994:79), (sociology making, 2009, page-712) In conclusion we can say that media has the power to change the attitudes and behaviour of society. Media is an important factor of socialization. Media influences on the individual, the group, the institution or culture in general. Moral panics In the words of (stanlay cohen, 1987) moral panic is a condition, episode, person or group of persons became defined as a threat to societal values and interests. (http://en.citizendium.org/moralpanic) As (stanly cohen, 1987) described in his book (Folk devils and moral panics) some moral panics of society are:- à ¢-  Young, working- class, violent males, youth culture and juvenile delinquency. à ¢-  School violence. à ¢-  Bad drugs, wrong drugs used by wrong people at wrong times. à ¢-  Child abuse, sexual and satanic. à ¢-  Sex, violence and blaming media. à ¢-  Welfare cheats and single mothers. à ¢-  Pornography. à ¢-  Refuges and asylum seekers. (http://en.citizendium.org/moralpanic) The idea of moral panic was originally developed to explain the demonization of young people as a social problem and the scapegoating of certain subcultural groups in particular. (sociology making..,2009,page- 735) Jock young used firstly the term moral panic to describe the impact upon public anxiety of creation of `drug squads` in 1960s. Then this concept borrowed by (Stan cohen, 1972) in his classic study of mods and rockers and their treatment by the media and the police in the early 1960s. Stanley cohen, 1972 showed in his work that how media intervention gave from to different subcultural groups and represented them as threatening `folk devil`. In nineteenth century the famous sociologist (person, 1983) used the idea of moral panic to explore the fears generated by the emergence of urban gangs. As (person, 1983) conclude cited in (Toynbee,1983) that every era has its young gangs that catch the terrified imagination of the respectable. Every era also has its myth about a previou s golden age of traditional values, a time when it was safer to walk the streets. Intervention of media gives youth subcultures national exposure and degree of uniformity and definition. (sociology making, 2009, page-734-735)

Belize Logistics Essay -- Belize

The history of Belize dates back thousands of years. The official name of the territory was changed from British Honduras to Belize in June 1973. â€Å"The current government of Belize took form when they declared their independence in 1981. This government is headed by the Queen of the United Kingdom, Queen Elizabeth II, who is acting head of state. The Queen is represented by a Governor General due to her having to reside in Great Britain. The Governor General is the true authority in power; however, he does not officially run the government that is led by the Prime Minister and his cabinet. Currently in the Senate there are 12 members, plus the President of the Senate. The Governor General appoints 6 senators on advice of the Prime Minister, 3 on advice of the leader of the opposition, one member on the advice of the Belize Council of Churches and Evangelical Association of Churches and two other members from two separate organizations.† (http://www.islandflave.com/caribbean-politics/615-belize-politics) â€Å"Belize has a public-private economy with tourism as the number one foreign exchange earner followed by exports of marine products, citrus, sugar, bananas, and garments. Agriculture currently provides some 71% of the country's total foreign exchange earnings, and employs approximately 29% of the total labour force. Belize has a viable fishing industry. Belize's fisheries are exploited for commercial, as well as for subsistence purposes, and are one of the most heavily exploited natural resources. In an effort to maximize the benefits obtained from the fishing industry, while ensuring its long-term viability, fisheries managers are promoting an expansion in production through diversification of this resource base. Belize's fishin... ...m/Does-Donts.htm http://articles.cnn.com/2006-11-30/travel/if.you.go_1_belizean-belikin-beer-dos?_s=PM:TRAVEL http://www.customs.gov.bz/traveller.html http://belize-guide.info/travel.basics/customs/ http://www.voyage.gc.ca/countries_pays/report_rapport-eng.asp?id=29000 http://www.belizefirst.com/MoneyandBankinginBelize.htm http://gocentralamerica.about.com/od/belizeguide/p/BelizeSafety.htm http://www.paradisepath.com/belize_safety.htm http://www.belizedistrict.com/tips.html#safety http://belize.com/medical-care-in-belize.html http://www.guidetobelize.info/en/yellow-pages/belize-health-care-medical-current-guide.shtml http://www.fco.gov.uk/en/travel-and-living-abroad/travel-advice-by-country/north-central-america/belize http://www.islandflave.com/caribbean-politics/615-belize-politics http://www.islandflave.com/caribbean-politics/615-belize-politics

The Essense Of Buddhism

John Snelling has written that scientists with their scientific information have succeeded in sending space craft to distant planets or even probe to remote quarters of the planet with radio telescopes, (Snelling 7). They may investigate the mysteries of the sub atomic world with electron microscopes. But the thing that infact know least about is this great mystery that is right here with us all the time- the heart of the matter behind Buddhism.For like every one they subscribe to consensus view and don’t give the matter a second thought. Thus, according to John Snelling of the London Buddhist Society, these scientists fail to see what is right under their nose, (291). Buddhist is concerned, Snelling has found, with the unravelling of this mystery. In the first sense it is necessary to see through the great delusion of ‘I', of the so called person. Then it is a matter of finding what really is there.And how plot thickens to penetrate this mystery is to penetrate the ulti mate mystery, the mystery of the heart of all things, and confront what the Christians called God, the Hindus Brahman or Atman-and it goes by other names in other religions. Buddhists, however hesitate to put a name to it or say anything or say anything at all about it. It is they maintain something that cannot be grasped by intellect or described in words.It cannot be seen directly; but that seeing brings about something truly miraculous: a total transformation, no less. The veils of delution fall away and last the world is perceived as it truly is. At the same time a deep compassion also crystallizes: a pure, self less kindliness and caring born of an understanding of the unity of all beings. Therefore, as has been established by John Snelling in his ‘The Buddhist handbook: a complete Guide to Buddhist Teaching and Practice', (7) Buddhism is quite simple.But as, Snelling has found out simple things are always hard to fully realize, so people need all kinds of aids and suppor t. A vast superstructure according to Snelling has therefore grown up around the basic heart core of the Buddha’s teaching: mountains of philosophical speculation, a voluminous literature, monastic codes and ethical systems, histories, cosmologies, different types of ritual and meditation practice, institutions and hierarchies. John Snelling writes of one Shuan Chin ken who wrote a preface to a text book (mumonkan)From the London Buddhist society, John Snelling (1987) established that many of those who have undertaken the study and practice of Buddhism have also taken an interest in the western psychotherapies that developed from the pioneering work of Sigmund Freud, the, the most famous western psychologist. As well as the Freudian psychoanalysis and its derivatives, Snelling has found that, this includes the analytical psychology of Freud great but errant student, Carl Gustav Jung, as well as subsequent developments right down to the present time, where Buddhism and western society have come together in a wonderful bond, (Snelling, 292).These theories, now regarded as Western psychotherapies arose towards the end of the 19th century and in the early part of the 20th century. This great discovery made by the pioneers of this movement was of the existence of the unconscious: an area or range of aspects of human psyche falling outside the normal range of conscious awareness. Snelling records the therapeutic aspects that interested Dr. Freud to study a lot on the nerve system of animals.Sigmund Freud, as recorded by, Snelling was to the view the unconscious as a kind of cellar containing mainly what he called ‘vises’, all those aspects of himself that a person does not wish to confront- the unacceptable desires, aggressive impulses, painful memories and many other areas of ego. Snelling has established cure of all these consisted reclaiming this exiled material from the abyss of knowing and restoring it to the province of consciousness- or in Freudian terminology: restoring it to the ego from the Idd, a process that Freud compared to reclaiming land from the sea, (Snelling, 295).If Freud’s tendency had been essentially secular, according to John Snelling then Jung’s ideas brought the new psychology into the area once regarded as the preserve of religion (293). Indeed he began to see the role of analysis not merely as directed towards curing neurotic symptoms but of assisting harmonious development, the flowering of individual potential, and ultimately towards securing a transformation that would take the individual beyond himself. John Snelling writes:â€Å"The fact that the approach to the numinous is the real therapy and inasmuch as you attain to the numinous experiences you are released from the curse of pathology†. (Snelling 253). To accord due credit to Jung, however, it must be said that many western Buddhists have found that this ideas represent useful bridge into exotic world of Eastern spir ituality. Some have gone so far as to undertake Jungian analysis and have found helpful, particularly in dealing with psychological problems.According to John Snelling, Alan Watts was able to explain on this in his writing of the seven symbols of life (1936); Watt propounded the idea that Buddhism has more in common with psychotherapy than with religion as the term was then understood in the west. Psychotherapy and Buddhism are intermarried and each has its part to play in assisting in its full realization, psychotherapy in helping to develop a sound ego, Buddhism in taking the process on from there, (Snelling, 298). Religion of faith Buddha emphasized that his teachings had a practical purpose and should not be blindly clung to.He the Dharma to a raft made by a man seeking to cross a dangerous hither shore of a river, representing the conditioned world, to the peaceful further shore, representing Nibanna (M. 1. 34-5). He then rhetorically asked whether such a man on reaching the ot her side should lift the raft and carry it around with him there. He therefore said, Dharma is for crossing over not for retaining, that is a follower should not grasp at Buddhist ideas and practices, but use them for their intended purpose, and then let go of them when they had fully accomplished their goal.Many ordinary Buddhists, though do not have a strong attachment to Buddhism. While the Buddha was critical to blind faith, he did not deny a role for soundly based faith or trustful confidence (saddha) for to test out his teachings, person had to have at least some initial trust in them. He emphasizes a process of listening, which arouses saddha, leading to deeper saddha and deeper practice until the heart of the teachings is directly experienced. A person then becomes an Arahat, one who has replaced faith with knowledge.Even Theravada Buddhism, which often has a rather rational unemotional image, a very deep faith in the Buddha, Dharma and Sangha is common. Ideally this is base d on the fact that some part of Buddha’s path has been found to be uplifting, thus inspiring confidence in the rest. Many people though have a calm and joyful faith (pasada) inspired by the example of those who are well established on the path. In essence therefore, Buddhism is a religion that is based on aspects of faith. In actual sense Buddhism is a religion where faith is exercised for the purposes of perfection.We therefore accept the fact the statement of acclaim that Buddhism is a religion of faith holds. Buddhism does not demand that anyone accepts their teaching on trust. The practitioner is instead invited to try them out, to expriment with them. John Snelling writes and says there is no compulsion and it happens to find truth elsewhere or otherwise all well and good, (Snelling, 4). The essential freedom from dogma is enshrined in the Buddha's words to the Kalama, a people who lived in the vicinity of the town of Kesaputta:† Come, Kalamas, do not be satisfied with heasay or with tradition or with legendary lore or with what has come down in your scriptures or with logical inference or with weighing liking for a view after pondering it over or with the thought ‘the monk is our teacher' When you know in yourselves ‘these ideas are unprofitable, liable to censure, condemned by the wise, being adopted and put into effect they lead to harm and suffering ‘, then you should abandon them†¦ ( and conversely:)when you know in yourselves these things are profitable†¦Ã¢â‚¬Ëœ then you should practice them and abide in them. † (Snelling, 3). Philosophical foundations According to John Snelling, in his The Buddhist Handbook: A complete Guide to Buddhist Teaching and Practice Buddhism as a religion is based o philosophical foundations. He writes: â€Å"At the core of Mahayana philosophy lays the notion of emptiness: Shunyata. Buddha very much in the spirit of anata as first teaches this. It is not used to imply, not me re or sheer nothingness, but ‘emptiness of inherent existence’; that is, the absence of any kind of enduring or self –sustaining essence.There is also a sense in which it has connotations of conceptual emptiness: absence of thoughts. It could be regarded too as a non-term signifying the ineffable understanding arising within the practice of meditation†¦Ã¢â‚¬  Therefore, Shunyata as used by Buddha has formed this philosophical foundation in Buddhism, although in addition to this Snelling introduces another key term tathata which according to Buddhism philosophical foundations means ‘thusness’ or ‘suchness’ which signifies Emptiness in its immanent aspect: as it appears in the world of form.The Buddha, as Snelling writes, is sometimes called the Tathagata: ‘He who is thus gone’. The Tathagata-garbha (garbha means ‘germ’) doctrine, on the other hand, proposes the notion of an imminent Absolute: the manifestat ion in form of a transcendental principle, (Snelling,5). Therefore it is true Buddhism has some philosophical foundations as it written by John Snelling, (Snelling, 4). In conclusion we have seen that Buddhism involves that Buddhism has evolved on the basis of some philosophical foundations and that it involves psychological, religious, some mystical experience and meditations.Unlike other religions, Buddhism holds the religious perfection in which one should not clung of practical faith but should eventually make it to knowledge. Therefore, this makes it more a practical experience. It is such aspects, according to John Snelling that drive us to believe that there is no Buddhism but only Buddhists. REFERENCES Snelling, John. The Buddhist Handbook: A complete Guide to Buddhist Teaching and Practice. London: Rider, 1987.

Business Torts and Product Liability

The scope of product liability usually exposes the manufacturers, sellers, product designers or licensres to the sphre of the legal actions. Here the word ‘product’ is not only indicate the finished or final products but it covers the supplimentary items which is intimately associated to consumer expectations . Moreover, the term produt saftey can be a part of a product, which is related, with any kind of chain of distribution. The manufacturers and other entities involved with market are liable for the products, which are defective in nature . The distributors, dealers, retailers, representatives and employers can also brought in to the action if their products are turned to be defective. The American common law adopted the concept of strict liability under consumer perspectives in early 1960’s. They began to adopt the view that the sellers should bear the cost of injuries or defects in their products as they are in the best position to distinguish the risks associated with their products. The American law institutes call for the various state law departments to recapitulate the developments in strict liability in Section 402A of the Restatement (Second) of Torts in 1977. However, it happens that the defenadnts may undergo harsh facets of the torts and action for their unintentional act or ommission. The courts of modern times also provide the sellers the indisputable liability for their defective products without the negligence or fault on the part of the seller. (1) For such victims the rules and judgements may appear too harsh but the genuine culprits desreves so. ———————————————————————————————————– 1. Restatement (Third) of Torts products liability, 1999 Business Torts and Product Liability 2 Introduction â€Å"He can excuse himself by showing that the escape was owing to plaintiff’s default; but as nothing of this sort exists here, it si unnecessary to inquire to what excuse would be sufficient. † – Blackburn J Generally there are cases that where a defaulter can be held responsible for an injury even where no negligence or evil intent can be shown. The doctrine of strict liability imposes legal responsibility for injuries sustained by or because of an actor's conduct, whether or not the actor used reasonable care and regardless of the actor's state of mind. Strict liability cases are limited to certain narrowly-defined areas of the law, including products liability, ultrahazardous activities, care of animals and certain statutory offenses. However, the question arises whether such liability and the treatment against the alleged wrong doer is too hurtful or not. To analyse this, firstly, we shall discuss the scope of the torts and product liability in buisiness. Buisiness torts and product liability The general principle is that, seller of any defective product which is unreasonably dangerous to the user or consumer, is subject to liability for physical harm thereby caused to the ultimate user or consumer or to his property, if the product is expected to and does reach the user or consumer, without substantial change in the condition in which it is sold. (Restatement (Second) of Torts, 1977)(1). It does not matter that the seller has exercised all possible care in the preparation and sale of his product; and the user or ——————————————————————————————————– 1. Sec. 402A of Restatement (Second) of Torts, 1977 Business Torts and Product Liability 3 consumer has not bought the product from or entered into any contractual relation with the seller. In Rylands Vs Fletcher,(2) the court found that even if the defendant was not negligent or rather, even if the defendant did not intentionally cause the harm or he was careful, he could still be made liable. The defendant may excuse himself by showing that the occurrence was owing to the plaintiff’s default or that was the consequence of vis major or the act of good. The liability arises not because there was ant fault or negligence on the part of persons, but because he kept such defective products and the same was caused some sort of personal damage to another. The liability of the defective products was well explained in the famous case Donogue Vs Stevenson (3) as, a person who is for gain engages in the business of manufacturing articles of food and drink intended for consumption by members of the public in the form he issues them, is under a duty to take care in the manufacture of these articles. That duty must be to whom he intends to consume his products. The law has enumerated a number of rules to provide maximam penalty to the wrongdoer’s for his misconduct regarding the products. .whether this way of gauging the act and ommissions of the wrongdoers for their product liability is justifiable or not? Are they undergoing ruthless treatment than they deserve? Whether the treatment under product liability is harsh or not Recently in the case, Wyeth vs. Levine (4) the Vermont Supreme Court ——————————————————————————————————– 2. Rylands Vs Fletcher (1868) L. R 3 H. L 330 3. Donogue Vs Stevenson [1932] AC 562 (HL) (Sc) 4. Wyeth vs. Levine, Pharmaseutical industry Today, News, 22 Nov 2008 Business Torts and Product Liability 4 confirmed a nearly $6. 8 million product liability claim against Wyeth because the company's FDA-approved warning label on anti-nausea drug Phenergan only cautioned physicians about a quick-injection method. The injection caused the palintiff’s vein nicked and caused gangrene in an arm that eventually led to amputation. Here, it can be accepted that defendant faced the consequences because of his negative conduct to the consumers. Still there is a question arises about the magnitude of the penalty usually provides in such cases. The fact is that such liability causes negative impact on the day-to-day conduct of buisiness also. The product liability always compel the the manufacturers to internalize the cost of the product. When the manufacturer assigned all the liabilities for the injuries caused, he is forced to take account all the harms caused and this may lead the manufacturer unable to profit from producing the product Due to strict imposition of law in various manners, the manufacturer may not produce the socially optimal level of goods. Under such conditions the manufacturer cannot pass on the economic costs to the consumers as insurance as the most of the consumers are highly price sensitive. This may harm the production of the products and complete removal from the market. Apart from this, there is a chance of instituting high-level substantial higher transaction costs due to the high-level apllication and the sucsequent penalty of the product liability. Moreover, this causes lowering the consumer surplus from these transactions. (Miller,Goldberg ,2004)(5) ———————————————————————————————————— 5. Miller, C. J, Goldberg, R. S (September 30, 2004) Product liability, 2 edition Publisher: Oxford University Press, USA; ISBN-13: 978-019825678 Business Torts and Product Liability 5 Some times the damage may cause due to the default of the palintiff . The palitiff may misuse the product. Moreover, there is a chance that the product has been altered and modified by the palintiff without the knowledge of the manufacturer. The defects may cause due to the conduct of the third party who is neither defendant’s servant nor does the defendant have any control over him. Or else there is a chance of the product is being manufactured or designed according to the industry custom and standards and government standards related to the manufacture and design. In such cases there is no point in treating the defendant with a extreme penalty. (6)(Salmond, 1996) The cases like Fardon Vs harcourt Rivingston (7) and Glosgow Corp. Vs Muir (8) clearly laid down the priniciple regading the minimising the liability of the wrong doer under such circumstances.. If the possibility of the incident emerging is only a mere possibility which could never occur to the mind of eth reasonable man ,there is no negligence in not having taken extraordinary precautions. People must guard against reasonable probablities but they are not bound to guard against fantastic possibilities. Conclusion Since the product liability is the legal responsibility of manufacturers and sellers to buyers, users and bystanders for damages or injuries suffered, the strict liability of these sections are firmly observed. However, a manufacturer of a product cannot be considered the absolute guarantor of its product’s safety. It can be said that there is a utilitarian ———————————————————————————————————- 6. Salmond, Heuston (1996) , Law of Torts, , p443 publisher: Sweet & Maxwell; 21Rev Ed edition (24 Oct 1996) ISBN-13: 978-0421533509 7. Fardon Vs harcourt Rivingston (1932) 146 L. T 391 8. Glosgow Corp. Vs Muir ((1943) A. C 488 principle revolved under the imposition of such liability. Because the people determined to cling to the responsible persons for their actions even though there is no negligence on their part. Because there are some derivation of benefits likes improved products, safety and accountability, which is generally, prevail over the burden on the defendant in strict liability proceedings. So in such cases in order to fulfill the public policy of minimizing the injury, it is more reasonable to introduce the burden of finding and correcting such dangers upon the manufacturer rather than taking away the defective products from the consumer. ********************************** References 1. Faegre & Benson, 2003 UK Trade and Investment, US product liability law, Nov. 2003 2. Kubasek, Nancy K. ; Browne, Neil M. ; Giampetro-Meyer, Barkacs, Linda, Andrea; Herron, Dan; Dynamic Business law (January 4, 2008) McGraw-Hill ISBN 0073524913 / 9780073524917 3. Miller, C. J, Goldberg, R. S (September 30, 2004) Product liability, 2 edition Publisher: Oxford University Press, USA; ISBN-13: 978-0198256786 4. Restatement (second) of Torts products liability, 1977 5. Restatement (Third) of Torts products liability, 1999 6. Salmond, Heuston (1996) , Law of Torts, , p443 publisher: Sweet & Maxwell; 21Rev Ed edition (24 Oct 1996) ISBN-13: 978-0421533509

Food Inc Response Paper Essays

Food Inc Response Paper Essays Food Inc Response Paper Essay Food Inc Response Paper Essay Food IncLance Street Food Inc. Response 11/15/11 Food Inc Food Inc is a documentary about the state of the food industry within the United States. was a very in depth look at the farming industry that not a lot of people get to see. There were a few moments and certain topics that stood out to me. This paper will explain my reaction to the film and its contents. This film definitely reminded me that the â€Å"bad† food is cheaper and more abundant than it has ever been and we have  detached ourselves from how food ends up on our plates. I’ve always thought of food as it is marketed to us, coming from a little farm with a white fence and rolling hills, but this film taught me that all this is simply an illusion. The food actually comes from mega factory farms, I learned. Our society has cheaper food but there have been more E. coli  and Salmonella outbreaks in the past twenty years than ever before and obesity and the rate of diabetes are through the roof. One of the things that truly touched me was the story of the child who died from eating a burger. It was very sad to see a healthy little boy die from mistakes in the food industry. It definitely makes you wonder just how many times has this happened before without the public knowing. This was definitely the one issue that stood out for me among other obvious topics. Overall I have to say that the movie Food Inc. was a huge â€Å"eye opener† for me to pay more attention to what I am putting into my body. I need to read labels and do more research rather than buy what they tell me. This movie was a great teacher and I loved it. :

An Online Degree Doesn’t Skimp on Reputable Professors Essays

An Online Degree Doesn’t Skimp on Reputable Professors Essays An Online Degree Doesn’t Skimp on Reputable Professors Essay An Online Degree Doesn’t Skimp on Reputable Professors Essay It is for a variety of reasons that we choose a college – courses offered, price, logistics, housing available, class size, and professors. While the pursuit of an online degree means that many of these elements are no longer an issue, it doesn’t mean that students should be resigned to less than exceptional professors. An online degree can be pursued through a reputable college or university that offers such classes as a supplement to their on campus schedule, or as a stand alone degree program. Though course work and reading are completed online, there is still the necessity for a professor to lead the course; and those students that are pursuing an online degree should ensure that they are learning from the best the school has to offer. The pursuit of an online degree has become more and more popular in recent years as the popularity of the Internet has exploded. Now, more than ever, students can pursue the education that they desire, without driving to a campus and attending a series of lectures. Because most people are so busy juggling career, family, and other responsibilities, the convenience offered by an online degree is unrivaled. Online degree students can fit their school work into their schedule rather than the other way around, and still walk away with a college degree in the field of their choosing. Professors who teach online degree programs are associated with the colleges and may also teach traditional courses as well. Online degree students should be sure to find out as much as possible about the teacher in charge of their course.

5 Sentences That Should Save the Best Until Last

5 Sentences That Should Save the Best Until Last 5 Sentences That Should Save the Best Until Last 5 Sentences That Should Save the Best Until Last By Mark Nichol English is a flexible enough language that a set of words can be ordered in any of several ways to communicate the same idea. However, in writing as in many other human endeavors just because you can doesn’t mean you should. Here are five sentences rendered more effective by positioning the most important information at the end. 1. â€Å"He had told her that his illegal drugs were actually vitamins for months.† This sentence, like many others that include a misplaced modifier, suffers because it reads as if the perpetrator had told someone that the illegal drugs in his possession were vitamins intended as nutritional supplements for the periods of days known as months, after which they were not so intended. This is a â€Å"You know what I meant† mistake, which is still a mistake. A better rendition one that appropriately positions the modifier directly after the verb it modifies places the key detail in the final position: â€Å"He had told her for months that his illegal drugs were actually vitamins.† 2. â€Å"Outdoor illicit drug markets are free of the stuff and crime bosses say they get the credit, not the government.† What is it about drugs and clumsy sentences? The latter part of the sentence implies that crime bosses say that they get one thing (the credit) and not the other (the government). What the sentence means is that crime bosses are taking credit for the absence of a substance from illicit drug markets; they, not the government, they claim, are responsible for the beneficial result. Placing the two contenders for credit in contrasting parallel, as I did in the previous sentence (and inserting a helpful comma between the two independent clauses), improves the sentence structure and clarifies the meaning: â€Å"Outdoor illicit drug markets are free of the stuff, and crime bosses say they, not the government, should get the credit.† 3. â€Å"He was a member of the team during that series but did not play due to a concussion.† â€Å"He . . . did not play due to a concussion† invites the question â€Å"Why did he play?† But the concussion is the cause of his nonparticipation in the series. The intended meaning becomes clear if the phrase â€Å"due to a concussion† is inserted as an interjection before the key fact (â€Å"he . . . did not play†), rather than confusingly appended to it: â€Å"He was a member of the team during that series but, due to a concussion, did not play.† 4. â€Å"It’s not just losing in the regular season that strengthens your core, but losing in the playoffs as well.† The correction to this sentence may seem to contradict the point of this post. Isn’t â€Å"losing in the playoffs,† rather than â€Å"losing in the regular season,† the point of the statement? Actually, as demonstrated in the previous sentence, contrasting phrases are best positioned together in the midst of a sentence. The key detail is what the two types of losing have in common: â€Å"It’s not just losing in the regular season, but losing in the playoffs as well, that strengthens your core.† 5. â€Å"The longer she stayed, the more interesting and meaningful the experience became, despite the hardships involved.† The false key, however, isn’t always best relegated to the midst of the sentence. Sometimes it’s best to get it out of the way at the beginning: â€Å"Despite the hardships involved, the longer she stayed, the more interesting and meaningful the experience became.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsItalicizing Foreign WordsOne Scissor?

Effect of Childhood Sexual Abuse Within Institutions Literature review

Effect of Childhood Sexual Abuse Within Institutions - Literature review Example udy Conclusions 29 Recommendations for Future Action 30 Chapter Summary 34 List of Works cited 35 CHAPTER ONE INTRODUCTION Overview Childhood sexual abuse is a human rights violation affecting all age groups within the childhood period globally. Effects of the Childhood sexual abuse on young lives are very devastating and have both short and long term consequences. Prevalence rate of sexual abuse has been difficult to determine for various reasons; estimates have broadly varied as a result of different definitions of the term and the sensitive nature of the phenomenon accompanied by shame and stigma experienced by victims (Julia, P.46). This makes it disincentive for victims to report its occurrence for fear of stigmatisation. World Health Organization (WHO) estimates that about 223 million children (150 million girls and 73 million boys) have experienced forced sexual intercourse or other forms of sexual violence globally as reported by (Dube and Anda, p.123). Recent research effort s suggest that sexual exploitation and abuse within institution is a widespread but largely unrecognized problem in many countries. The closed nature of the school environment means that children can be at great risk of sexual abuse in schools. There is a recognized child sexual abuse problem in schools. For this realization, the following dissertation seeks to establish the effects of childhood sexual abuse within institutions. The first chapter introduces the research problem by presenting background information, stating the objectives and significance of the study as well the research questions. Background to the study The UN Convention on the Rights of the Child (Article 34, CRC, 1990) prohibits child sexual abuse. Since UK is a signatory to this convention, (Brown, p.74) argues that... This study has established that Child Sexual Abuse exists in all the schools in the study areas. Child sexual abuse is intense and widespread mostly in SHS and JHS, manifesting itself in both contact and non-contact forms. Girls are more vulnerable than boys in a ratio of 11: 9 and children within age range of 14-16 years are more at risk of sexual abuse. Poverty, sexual pleasure, lack of protection and peer influence are found to be the main causes of child sexual abuse in schools in the areas studied. The weak protective environment is further complicated by the ineffective enforcement of laws and implementation of policies and programmes designed for child protection. This study employed both exploratory and descriptive survey. This research approach sought to elicit facts and data on the nature, distribution, degree and the reasons for perpetration of child sexual abuse in schools in the study areas, as well as respondents’ beliefs and perspectives and clearly describe the m. Additionally the present study employed library based research design whereby secondary information from multiple archival sources was also compiled to compare and validate the primary sources of empirical materials. This paper makes a conclusion that the study presented in the preceding chapter four and outlined the conclusions that the study found relevant. The chapter further highlighted several recommendations that can be adopted for conducting future research in an attempt to address the research problem under investigation. Several key issues that have emerged throughout the dissertation were revisited as highlighted in the foregoing sections.

Economics Essay Example | Topics and Well Written Essays - 1250 words - 7

Economics - Essay Example Malthusian economics posits that the world economy is in danger as that the arithmetic growth of food production cannot keep up with exponential growth in population. What he fails to anticipate is the rapid technological improvement which significantly improved productivity. The present world situation becomes a proof of how technology has improved the efficiency among economies. It should be noted that technologically advanced countries like United States and Japan enjoys high level of production compared to their less advanced counterparts. The change in technology can be illustrated as a shift in the production possibility frontier. With technological advancement, processes in the value chain are conducted more efficiently. Mechanizing processes even necessitates the employment of less human resources which can significantly slash production costs. These resources can then be channeled to the production of other goods. In order to prescribe a solution for the problem of unemployment, it is important that its causes should be first laid out and fully understood. There are basically four types of unemployment each with different causes. This section will examine how to efficiently create jobs and reduce demand-deficient unemployment. Demand-deficient unemployment occurs when there is not enough demand to employ all those who want to work. It is also known as cyclical unemployment as it directly varies with business cycles. It can be noted that when the economy is booming, there is a strong demand for employees from various firms. This will cause a low level of demand-deficient unemployment level. However, during times of recession, demand for labor will drop thereby causing an increase in demand-deficient unemployment. Economic growth and unemployment are seen to be inversely related. As the economy grows, more jobs are created and unemployment declines.

Economics Essay Example | Topics and Well Written Essays - 1250 words - 7

Economics - Essay Example Malthusian economics posits that the world economy is in danger as that the arithmetic growth of food production cannot keep up with exponential growth in population. What he fails to anticipate is the rapid technological improvement which significantly improved productivity. The present world situation becomes a proof of how technology has improved the efficiency among economies. It should be noted that technologically advanced countries like United States and Japan enjoys high level of production compared to their less advanced counterparts. The change in technology can be illustrated as a shift in the production possibility frontier. With technological advancement, processes in the value chain are conducted more efficiently. Mechanizing processes even necessitates the employment of less human resources which can significantly slash production costs. These resources can then be channeled to the production of other goods. In order to prescribe a solution for the problem of unemployment, it is important that its causes should be first laid out and fully understood. There are basically four types of unemployment each with different causes. This section will examine how to efficiently create jobs and reduce demand-deficient unemployment. Demand-deficient unemployment occurs when there is not enough demand to employ all those who want to work. It is also known as cyclical unemployment as it directly varies with business cycles. It can be noted that when the economy is booming, there is a strong demand for employees from various firms. This will cause a low level of demand-deficient unemployment level. However, during times of recession, demand for labor will drop thereby causing an increase in demand-deficient unemployment. Economic growth and unemployment are seen to be inversely related. As the economy grows, more jobs are created and unemployment declines.

Consumer Behaviour and research Essay Example | Topics and Well Written Essays - 500 words

Consumer Behaviour and research - Essay Example e promoting people of businesses need to identify on how various clients evaluate services or products although the procedure is not simple to fathom. Here the customers might have the following elements of evaluation measures in mind prices, brand and quality (Malhotra 2012). Generally, the customer is supposed to purchase that service or product which up to maximum level satisfies his or her evaluation criteria; nevertheless, yet at this phase same element might change customers decisions (Solomon 2009). Customers purchasing decision procedure does not culminate with the procurement of the service or product, it engrosses itself within post-purchase procedure. This establishes whether the purchaser is pleased with service or product purchased or not. If pleased then super word of mouth will transpire and if the buyer is not pleased, he or she will not put in a good word concerning product or service. Consumers dissatisfaction, satisfaction or delightedness rests upon a buyer’s expectations as well as the service or product quality apparent performance (Malhotra 2012). Corporate buying decision procedure comprises of the ensuing steps: problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, order routine specification and performance review. Problem recognition will ensue when a corporation recognizes a need or problem, which can be met by purchasing a service or product (Ghauri 2010). For instance, Thornton Company can realize that one of its products is not selling maybe because of its taste. To improve the product, Thornton will have to buy new supplies or services to rectify the problem. When an organization wishes to improve its products or services, the traits of the products and services required are clearly stated (Keegan 2010). At Thornton, for instance, to improve the taste of a product, Thornton will give a description of ingredients needed to improve that product. After

Human Resources Manager at Shangrila-Hotels International Assignment

Human Resources Manager at Shangrila-Hotels International - Assignment Example Likewise, I find fulfillment in meeting the needs of people who need good service. I believe I am the best candidate for this position. My resume is attached for your perusal. The Front Desk Officer is a crucial job, especially when handling customer service concerns. The FDO,( also commonly known as the Receptionist ) is responsible for representing the company to the public the minute they walk in an establishment especially if it’s within a hospitality industry. The important issue here is that the Receptionist creates a lasting impression on the visitors. There are many openings for a Front Desk Officer internationally. Aside from such  Ã‚   Duties, other duties may also be assigned to the Receptionist as long as it pertains to the receiving of guests. Furthermore, this job entails not only skills in accommodating guests and making reservations but also certain personal qualities that would be endearing to the guests.  

Just to answer the questions from the book Essay

Just to answer the questions from the book - Essay Example 2. The book is about Emma Bovary, as the title suggests, but it starts before she enters the scene and ends long after she is dead. Flaubert is interested in the whole social context of that time and he has a mission to explain how bad some of the middle class attitudes of many characters actually are. He wanted to show Emma’s effect on her surroundings as well as what goes on in her own mind, and so he continued to show how Charles and Berthe coped (or more accurately failed to cope) with the terrible legacy that she left behind. Emma is selfish but Flaubert shows us at the end of the book that she is not the only important person in the world. The story goes on without her, and her death has brought nothing good. 3. The pharmacist Homais is not a sympathetic character. He is a busybody who is always looking for his own advantage. Flaubert shows him being rewarded for these unattractive features and this is his way of saying that the values in French society at the time favour this unattractive kind of person. He is not that different from Emma in some ways, but he is rewarded while she is frustrated. Perhaps Flaubert also wants to show how sexist French society

Leadership and mangement Essay Example | Topics and Well Written Essays - 1000 words

Leadership and mangement - Essay Example Since the concept of patient-centered care is increasingly emphasized in today’s healthcare environment, responding to patient feedback, grievances, and complaints are very important. Under this patient care model, patients have the right to file complaints and grievances if they are not satisfied with the health services received (Kaplan, 2014). Healthcare organizations are legally obliged to comply with federal regulations and Joint Commission standards while dealing with patient grievances and complaints (Dearmon, n.d.). This is inevitable for nurses to promote patient safety and to reduce their liability risk. Generally, patient grievances may be about unmet care expectations, offensive staff behavior, immediate discharges, compromising of confidentiality, treatment without informed consent, or any other unethical healthcare practice (ECRI Institute, 2010). According to Duxbury and Wittington (2005), addressing grievances involves difficult tasks as patients’ grieva nces can be different. An inexperienced nurse cannot easily handle the situation as there may not be a particular procedure for dealing with each type of patient grievances. As Devers, Pham and Liu point out (2004), even experienced nursing staff are not completely informed of the regulations and standards set by Centers for Medicare and Medicaid Services, the Joint Commission, and other government entities. Hence they become confused when they are required to handle situations of patient grievances. Generally patients may not be familiar with the grievance process, and therefore it is the duty of the nursing staff to assist clients to file their grievances. According to O’Daniel and Rosenstein (2008), good communication is the key to the effective execution of the grievance process because proper communication will avoid misunderstanding, and hence will

Just to answer the questions from the book Essay

Just to answer the questions from the book - Essay Example 2. The book is about Emma Bovary, as the title suggests, but it starts before she enters the scene and ends long after she is dead. Flaubert is interested in the whole social context of that time and he has a mission to explain how bad some of the middle class attitudes of many characters actually are. He wanted to show Emma’s effect on her surroundings as well as what goes on in her own mind, and so he continued to show how Charles and Berthe coped (or more accurately failed to cope) with the terrible legacy that she left behind. Emma is selfish but Flaubert shows us at the end of the book that she is not the only important person in the world. The story goes on without her, and her death has brought nothing good. 3. The pharmacist Homais is not a sympathetic character. He is a busybody who is always looking for his own advantage. Flaubert shows him being rewarded for these unattractive features and this is his way of saying that the values in French society at the time favour this unattractive kind of person. He is not that different from Emma in some ways, but he is rewarded while she is frustrated. Perhaps Flaubert also wants to show how sexist French society

Strategic Management Essay Example | Topics and Well Written Essays - 1750 words - 2

Strategic Management - Essay Example The company’s fleet consisted of 245 aircraft and 40,627 employees at the end of 2009 (Datamonitor). The company earned approximately  £9 billion in revenue at the end of fiscal year 2009, 2.7% higher than the last year. 87% of this revenue came from passengers’ traffic while 7.5% and 5.4% came from cargo and other activities respectively (British Airways Annual Report, 2008/09, Data-monitor). The PEST analysis of British Airways highlights major influences on the airline industry. According to Sanderson and Luffman (2001), this environment analysis indicates â€Å"current strategies of competitors, the potential of new competition to enter the market, the behavior of suppliers and buyers, and the availability of substitute products† (2001, p.20). The competitive marketing environment continuously changes, therefore a well thought-out, composed, detailed and consistent analysis is necessary for best evaluation. The distressing incidents at the start of 21st century have turned out as the most difficult times for the airline industry. These incidents included the terrorist attacks in New York on September 11, 2001 and in London on July 7, 2005. Moreover, wars in Iraq and Afghanistan have caused an extraordinary political instability in different parts of the world. Due to such political instability and security situation, European Union and United States formulated new security regulations which came into effect in summer 2006. Although governments have taken essential safety and security measures and controlled the activities at the airports effectively along with pricing and planning policies but even then the new political strategy reduced the customer’s traveling confidence on airline. During last few years, substantial regulatory reforms have taken place which has given more opportunities to British Airways and such other airlines. As far as, UK political

Heritage Doll company Essay Example for Free

Heritage Doll company Essay I agree with Apex to attain full compliance with SOX. As you know about Apex is private company and will be seeking for new external funding to expansion into a new segment of the printing sector therefore, the new investors are needed for them because they have to access capital market to raise money for the expansion to a lot invest in equipment as well as substract inventory and adding more promotional costs thus they have to going publics and this is a time decision for them because it will be forever changes how Apex goes through doing their business so a Initial Public Offering (IPO) has access to more and deeper of information, sources of capital than a private company thus they needed the 1st thing to align with SOX by going to public. Apex need to assess their readiness for stable sustain as a public company by requires all management to be prepare to meet shareholder and market expectations and address ongoing compliance and regulatory requirements, operational effectiveness, risk management, periodic reporting and investor relations. The one of preparation if Apex established the necessary financial statement integrity through the implementation of effective internal control system to support management’s reporting obligations as a public company they needed to comply with the Sarbanes-Oxley Act 2002 (SOX) for successful to going public. Sarbanes-Oxley Act 2002 (SOX) According to PricewaterhouseCoopers mentioned about SOX that it is current regulatory and disclosure issues if company will transform to IPO should consider the following: Internal Controls: Sarbanes-Oxley requires a management representatives are CEO and CFO to provide certain certifications in periodic with the Securities and exchange Commission (SEC) Audit committee: Sarbanes-Oxley requires public company to have set up audit committee by one of team have to expert in financial skill. Board of Director: Require external expert  = member from other company. Auditor relationship: Require company have to clarify their existing relationship with their outside audit firm. Code of ethics: Requires a code of ethics for senior financial officer. Loan to company executives: Prohibits public company from maintaining credit in the form of a personal loan. One of the advantages when they focus on SOX404 is that it forces company to think pro-actively, identify risks, document an assess existing controls and then design new preventive or detective controls. Moreover, Connor from Corporate Responsibility Magazine mentioned that SOX has benefited their company because of the recently proposed management guidance from the U.S. Securities and Exchange Commission (SEC) and the Public Company Accounting Oversight Board’s (PCAOB) to improve efficiency and quality over the long term. Therefore, Apex needed to comply with SOX by going to public aimed to expansion business to other operation and adding more investor. This benefit for Apex to comply this standards. References: Connors, T. SOX Benefits. Retrieved from http://www.thecro.com/node/400 Medeiros, M. (2013). Preparing for SOX 404(b) and an IPO. Retrieved from http://www.wolfandco.com/solutions/insights/602-preparing_for_sox_404_b_and_an_ipo/view PricewaterhouseCoopers. Roadmap for an IPO. Retrieved from http://www.pwc.com/us/en/transaction-services/assets/roadmap-for-an-ipo-a-guide-to-going-public.pdf

Prejudice: We Can Change the World :: social issues

Prejudice: We Can Change the World When a person hears the word prejudice, he or she might think it only refers to the racial prejudice often found between those with light skin and those with dark skin. However, prejudice runs much deeper than a person's color. Prejudice is found between gender, religion, cultural and geographical background, and race. People have discriminated against others based upon these attributes from the beginning of time. Prejudice has become a complex problem in our society today and much of our world's history is based upon such hatred. In the 1600's, white men used Africans as slaves and treated them as if they were not human. "Colored" people were not even allowed to use the same drinking fountains as white people until the mid-1900's. Hitler and his men killed over five million people because they were Jewish or were not their definition of "normal." The Ku Klux Klan exists today and openly professes its hatred towards Jews and colored people. Our society is riddled with such hatred based upon peoples' beliefs and origins and it seems millions are fighting each other for no relevant reason at all. I do believe that we can greatly reduce the amount of prejudice in our world today, yet I do not think that it will ever completely go away. Society has seemingly come to except all races, religions, and genders, and supposedly has achieved "political correctness," yet there will forever be individuals who discriminate based upon these issues. These individuals often form large groups that recruit new members to enforce their hatred of those with a certain religion or skin tone. Obviously, no one can tell these people that they cannot have their own opinions or beliefs, for they have the right to hate whomever they like. However, I believe we need to raise our children to accept all people, no matter what god they do or do not believe in or what color skin they may have. If children are raised around people who are not the same as they are, then they will most likely not think anything different of people who do not look the same as them or believe what they believe. If we raise our children to believe all people are equal from the start, then prejudice will slowly disintegrate over time. We, as the human race, need to focus on not judging people before we know them for who they are.

cuban missle crisis :: essays research papers

The Cuban Missile Crisis demonstrates Advocacy versus Inquiry approaches as discussed in â€Å"What You Don’t Know About Making Decisions† by David A. Garvin and Michael A. Roberto. It also displays the Double Approach-Avoidance decisions that we studied in â€Å"Conflict† by Dennis Coon. Finally, the steps taken by John F. Kennedy display the steps described by Dennis Coon in his writing â€Å"Coping with Conflict†.   Ã‚  Ã‚  Ã‚  Ã‚  Once President Kennedy learned of the missiles in Cuba he formed a committee, EXCOMM, to discuss the appropriate course of action to deal with the weapons. During the meetings three options were presented: The first was to take a political course of actions to begin talks with Cuba. This was quickly dismissed because no members of the committee believed that these talks would be successful. The second option was continued surveillance combined with a blockade. Finally, the third option was military action.(Wiersma and Larson 6) This is an example of Double Approach-Avoidance because both option number two and option number three had positive and negative qualities. Option number two allowed the United States to apply pressure on Cuba without declaring war; however this approach could take a long time to eliminate the threat of weapons and could supply Cuba with time to hide their weapons. Option number three would quickly destroy Cuba’s weapons which was desirable, But Kennedy did not want to declare war because it most likely would upset Alliances and would be costly in American lives. During the discussions of the committee they wavered back and forth between option two and three. Indecisiveness is a common occurrence when a double approach-avoidance decision has to be made.(Coon 202) The Joint Chiefs of Staff and the Air Force were adamant that the US proceed with military action and tried to persuade the group to their way of thinking. The Joint Chiefs of Staff would be an example of the Advocacy Approach. John F. Kennedy asked a lot of questions about the possible outcomes of each option. He wanted to know how the US would be perceived, what the costs were, and how quickly we would see results from each of the options. John F. Kennedy would be an example of the Inquiry Approach. On Day four of the EXCOMM talks a majority decision was reached. There were still dissenters and they remained that way. John F. Kennedy liked the idea of the blockade because it provided Cuba with a way out of the crisis.

Net Neutrality Research Essay

The Internet has historically been considered an â€Å"open and free† medium. Currently, Internet users get access to any Web site on an equal basis. Foreign and domestic sites, big corporate home pages and low-traffic blogs all show up on a user’s screen in the same way when their addresses are typed into a browser. (NY Times 2010) Having its beginnings in military and research facilities in the late 1960’s, ARPANET (Advanced Research Projects Agency Network) slowly evolved into what is now known as the Internet in the 1990’s. Since then is has become the backbone of American and world culture and economics. There is almost no limit to the content available today. Any person with an idea and access to the Internet can share that idea with the world more quickly than in any other time in human history. (Hunter, 2010) Today there are deep battle lines that have been drawn. The ones on the side of the broadband companies argue that they need financial incentives to lay the cables and build the networks that will be necessary to handle surging amounts of digital traffic. USA Today, 2011) They emphatically reject any government oversight or regulations stating that government interference will smother internet growth. This is despite that fact the original architecture of the Internet was created by government and universities. Its usefulness was greatly enhanced over the years by companies such as Intel, Cisco Systems, Microsoft, Apple and Google, much more so than by service providers such as AT&T, Verizon and Comcast. Yet it is the service providers that are demanding to become its gatekeepers. (USA Today, 2011) The division (with some exceptions) goes down the party lines. Democrats, who are in favor of net-neutrality rules, insist regulation is needed to prevent network operators discriminating in favor of their own services. A cable-TV firm that sells both broadband internet access and television services over its cables might, for example, try to block internet-based video that competes with its own television packages. Republicans worry, that net neutrality will be used to justify a takeover of the internet by government bureaucrats, stifling innovation (that the internet’s origins lie in a overnment-funded project is quietly passed over. ) (The Economist, 2010) To begin to grasp what has transpired since the advent on the Internet, one must know that the Internet will continue along its phenomenal growth path, despite the current global economic crisis. What’s different is that the Internet will become increasingly mobile and social. By 2012, more people will access the Internet via cell phones than PCs. Their favorite activities will be downloading music, videos and ringtones rather than searching the Web or sending e-mail. PC World, 2009). What is net neutrality? Net neutrality is the concept that states that every person should have the same open access to the internet. In other words, internet service providers should not discriminate against people based on the amount of internet bandwidth they use. Individuals who have paid for internet access should be able to visit all websites at competitive speeds. If the internet was to become non-neutral, then people would have to individually buy access to different websites. Currently, no restrictions are being imposed, save parental control, on the information we are able to gather, and there are no restrictions on communication via the internet nor uploading and downloading. (Boswell) All of this is to change if the ISP’s have it their way. One of the greatest aspects of net neutrality is the options you have to choose from when trying to obtain content via the internet. One of the biggest fears is if net neutrality is gone, certain websites may be exclusive to a certain ISP that other ISP’s will not be able to provide to you. Another vantage point of net neutrality is the options make the websites in question more competitive to bring you the best they can offer to get your count. If certain websites are limited to certain ISP’s, not only would you be restricted from the competitor’s websites, but the websites would have less power to sell their product to the people and there would be less incentive to bring their best. (Naik) In an era where technology is all about the progression every day, this would seem counterintuitive. It’s been said that if the ISP’s aren’t regulated by the FCC, customers who use more would pay more, thus decreasing in congestion. Bieberle, 2010) But the ISP’s already provide different packages that provide a maximum bandwidth. Regardless, it’s just more money for them, and it’s already being feared that this would slow economic growth. Most websites seem to be in favor of network neutrality as it is. (Naik, 2010) The principle states that if a given user pays for a certain level of Internet access, and another user pays for the same level of access, then the two users should be able to connect to each other at the subscribed level of access. The basic concept sounds simple enough: that the internet’s pipes should show no favors and blindly deliver packets of data from one place to another regardless of their origin, destination or contents. (The Economist, 2010) The growing problem with the Internet is that as broadband use expands; the amount of traffic dedicated to media use and downloading increases. This causes a disproportionate drag on the overall system. Imagine a scenario where 95 percent of the users on a particular network are simply browsing a variety of websites for information, and the remaining 5 percent are streaming videos. If those 5 percent are demanding equal prioritization of traffic, 95 percent of the users could experience a noticeable delay in their browsing for the duration of the streaming video. Conversely, if prioritization of traffic allows the low-bandwidth browsing through first, only 5 percent of users would experience a delay, and that delay will be negligible when compared with the experience of viewing the video, especially as most software-driven video players buffer many of the packets in the stream anyhow. (Hunter, 2010) Given the ambiguity about whether mandating network neutrality would promote or impede economic welfare, the more technologically humble course would be for policymakers to embrace a principle of network diversity, which would permit individual network owners to explore alternative business arrangements until concrete harm to competition can be demonstrated. (Yoo, 2006) According to the FCC, Internet Service Providers (ISPs) can’t resist engaging in such bad behaviors as slowing a competitor’s sites to direct traffic to their own profit centers. Though they cannot cite a single case where federal intervention was needed to avert this behavior, the FCC proposes to take over the very Internet architecture that ISPs invest 60 billion job-creating dollars a year developing. It will insist that no information can be prioritized by the ISPs, transferring that power to federal authorities instead. ISPs are left asking obvious questions. Why invest in making a network more efficient, why collaborate to build new technologies, if ISPs will not be allowed to profit from them? In rushing to defend a consumer who has no need of its help, the FCC threatens to cripple the greatest platform for the expansion of freedom and prosperity since Jefferson put quill to parchment. (Blackburn, 2011) The net neutrality debate has brought attention to the larger concerns related to the boundaries between the FCC and antitrust authorities. The shaping of net neutrality regulatory policy’ â€Å"has operated under the assumption that the FCC has the authority, by virtue of its ancillary jurisdiction, to regulate Internet transmission providers. This confidence in the FCC’s scope of authority proved misplaced in Comcast Corp. vs. FCC, decided by the U. S. Court of Appeals for the D. C. Circuit in 2010. Finding no relation between the FCC’s net neutrality policies and the agency’s legislative mandate, the court clarified that the FCC may use its ancillary jurisdiction only when the proposed action is specifically related to the agency’s mandated responsibilities as Congress delineated in the Communications Act of 1934 (Communications Act). Boliek, 2010) The Obama administration says the â€Å"net neutrality† rules, which were scheduled to take effect in November, are necessary to prevent Internet Service Providers from prioritizing data, or blocking services offered by competitors. (Suderman, 2012) Some of the pros and cons of â€Å"Net Neutrality† The foremost advantage of net neutrality is that it is helpful in adding competitiveness to the market, as the users are given more option s to choose from. The competition between service providers will make each of them come up with their best, and this will directly benefit the end user as he won’t just get options to choose from but also get quality service. Those in support of net neutrality are of the opinion that government control of the Internet would eliminate monopoly, thus ensuring that the big websites do not dominate the market. It will also help in curbing the numerous illegal activities and frauds which can be attributed to the web. Interestingly, most of the websites out there are in support of the concept of net neutrality. Naik, 2010) Those who oppose net neutrality argue that it is an absolutely futile exercise as none of the service providers would go about sabotaging their rivals by blocking their content or degrading network performance. They also cite the example of other networks which are functioning properly even with the major contributors being in charge of them. As far as government control of the Internet is concerned, these people argue that it would result in increased Internet censorship and invasion of privacy, both of which wouldn’t go down well with the users. Naik, 2010) The Internet has evolved beautifully on its own up to this point. To interfere â€Å"proactively† could be a mistake. Despite acknowledging that there exists â€Å"data hogs†, I feel it would be a mistake to begin to tweak with an issue before it became. Granted it would seem prudent to lean to caution but the Internet is too critical a medium to tamper with. If any â€Å"interference is necessary, I would suggest a two prong attack. First would be a plan to foster more competition among ISP’s. Second would be is to offer a monthly data limit and charge by the megabyte beyond it. There’s no evidence of systemic problems in the broadband market, so new rules are unnecessary. (PC World, 2010) Conclusion Google’s original network neutrality defense can only be found today in the historical archives of the Internet. Network neutrality is there defined as â€Å"the principle that users should be in control of what content they view and what applications they use on the Internet. †Interestingly, though the eeming kindheartedness towards users, the only mentioned means to achieve the said effects is reflected in the following precept: â€Å"broadband carriers should not be permitted to ‘use their market power’ to discriminate against competing applications or content. †(Thompson, 2011) It was only in the FCC’s September 2010 call for additional comment in its Open Internet proceeding that the FCC finally recognized the reality that a carrier’s decisions on Internet services are only part of a broader decision on how to use its infrastructure more generally. That is, a carrier chooses how much bandwidth to devote to Internet service and how much to devote to video channels, and this choice can affect consumers’ ability to trade off between the two types of service. (Speta, 2011) Although the FCC has a broad scope of operation (â€Å"all interstate and foreign communication by wire or radio†), and is charged with making available â€Å"to all the people of the United States . . . a rapid, efficient, Nation-wide, and world-wide wire and radio communication service . . at reasonable charges,† as well as the duty to â€Å"encourage the deployment on a reasonable and timely basis of advanced telecommunications communications capability,† the Commission’s power to require cable operators to build out to hard-to-reach areas, open their expensive high up-front-cost facilities to competitors, and charge reasonable rates for high-speed Internet access is unclear. (Crawford, 2010) There is nothing wrong with charg ing for a service. The policy problem comes when there is one â€Å"delivery â€Å"actor (or one category of actors) in a position to work closely with a small stable of content/service providers. The problem is exacerbated when that same delivery actor is in a position to use its technical control over the delivery conduit to privilege its commercial relationships, and to have all of it appear to be â€Å"free† to consumers as long as they are paying a monthly subscription for content. Adding in the technical ability to charge for and deliver ads based on all of this activity, the single delivery actor becomes very powerful. From a policy perspective, is it appropriate to have a conduit able to exert leverage over and exact tribute from all possible high-speed interactive communications? Should everything we do online trigger a payment to the pipe? (Crawford, 2010) Therefore, my opinion is that the internet should remain neutral. All businesses are capitalist entities in the pursuit of a fat bottom line, and their main objective is to please their clients (with the most money). Besides we already pay for access to the internet through ISPs, how much more would we have to pay for data transmission rates and or bandwidth?

Preparing A Career Development Plan Essay

1. What are some of the possible reasons Scott did not seek or receive advice from her immediate supervisor? Some of the possible reasons Scott did not seek or receive advice from her immediate supervisor are because of the work relation with them. When you look for help and advice it can be hard at times to go to a person who is your boss and in charge of you. Most of the times the work relationships between a worker and there boss is not as peers but as a leader. It is hard to seek advice from someone who is not viewed as a peer. It makes it easier for her to talk to Elizabeth Burroughs because she is a manager but not in charge of her. Scott therefore has an easier time seeing Burroughs as a peer. Another reason why Scott could have a tough time going to her boss could be because her boss would discourage her from moving on because she is good at her job and her boss wouldn’t want to see her leave. 2. After reviewing the chapter, suggest all possible ways that Scott can prepare her-self for career advancement. Scott can prepare her-self for career advancement by, first identifying career opportunities and requirements. Once that is done she should identify and recognize different career paths. When considering she should think of places with boundaryless career opportunities. This is so she does not get stuck in a position where she can no longer move up and plateau. Other things that she can do to productively prepare herself are, taking career planning workshops, career counseling and mentoring. One of the most important things that she needs to do is network herself to have great support, and connections.

History Isu: Juno Beach Essay

Some of the greatest battles in Canadian history took place during the course of World War II. Most would argue it to have been Stalingrad, The Battle of the Atlantic, or even the Battle of Scheldt. The Battle at Juno Beach was a defining moment in Canadian history that led to the rise of a great nation. On June 6, 1944, after having prepared for more than four years, Canadian troops in Britain took place in an invasion that would become the greatest turning point in Canadian history. â€Å"†¦ early in the morning of June 6th, 1944 under cover of a massive air and naval bombardment, ships started ferrying 150 000 American, British, and Canadian troops across the channel of Normandy.† After courageous fighting and tremendous struggles, the Canadian, American, and British troops managed to get the farthest inland to secure a position against allied invaders. â€Å"†¦the German defences at Juno Beach had been shattered and Canada had established the beachhead.† Because Canadian troops were able to secure the beach, â€Å"Operation Overlord† led to great victories amongst the Allied Troops. Juno was the largest amphibious battle to have taken place in history. â€Å"155,000 soldiers, 5,000 ships and landing craft, 50,000 vehicles and 11,000 planes were massed for the greatest seaborne invasion in history.† Canadian troops, being the only commonwealth nation, were assigned 1 out of the 5 beaches at Normandy to secure. First, Canada was to create a beachhead on Juno beach. The American, Canadian and British troops task was to capture and seize all sea towns ashore of the beach and get further inland after breaking through enemy lines. Also, their objective was to secure the Carpiquet airport and create a link that would be able to attach the British beachheads on the other two beaches, Sword and Gold beach, and also to secure the Caen-Bayeux highway. â€Å"The challenge facing the Canadians was to overcome the coastal defences and capture ground positions that could be defended against German counter attacks.† The task the Canadians were given was one that would take a lot of courage and self-determination to push through. â€Å"†¦ Germans had turned the coastline into a continuous fortress of guns, pillboxes, wire, mines and beach obstacles.† Although the Germans had displayed strong thresholds, the allied troops managed to keep pushing their way through German defences. With the lead of Major General R.F.L Keller, the 3rd Canadian Infantry along with many men, tanks, and vehicles helped to secure and take over Juno Beach. â€Å"The 3rd Canadian Infantry Division supported by the 2nd Canadian Armoured Brigade would land on Juno beach in brigade groups. Two brigades would land in the initial assault followed later by the reserve brigade which would pass through the lead brigades on to the divisional objectives . More than 20,000 men, 200 tanks and hundreds of other vehicles were under the command of Major-General Keller.† The allied troops were successful in securing the position on Juno beach. â€Å"†¦in the face of heavy shelling and deadly machine gun fire, the Canadians fought their way past the German defences.† The troops were able to penetrate farther inland then all other allied forces could. Securing Juno beach was a huge success and as a result, has helped Canada to become a greater nation. Since Juno Beach, the troops that were involved with the invasion are greatly recognized and forever appreciated. Securing Juno Beach may have been one of the best things to have happened. After having done so, many great victories came along. They extended their beachhead further inland, and continued to move northwestward. They were able to liberate several French channel ports, which included Dieppe, which was a great success, because a number of Canadians had lost their lives at such place two years back. Also, because of such a great achievement at Juno Beach, the liberation of Europe took place, along with the defeat of Nazi-Germany, which lead up to the end of World War 2. The defeat of Nazi-Germany became a very proud accomplishment for many. â€Å"Allied to serve the common cause of freedom and democracy, Canada, Great Britain, the United States, the countries of the British Commonwealth and free nations suffering under Nazi occupation counter-attacked.† Due to Canada being able to accomplish many victories, they proved that coming together as a nation could lead to great victories and successes. Also, it helped make and build the independence of Canada. It showed that Canada is a powerful country, and doesn’t need to hold hands with Britain per se, but still work together. â€Å"So many different roads to Victory, conquered through determination and courage and at the price of many human lives.† Although â€Å"Operation Overlord† took the lives of many brave soldiers, it was one step closer to the complete defeat of Nazi-Germany. With great success comes a price, and although the capture of Juno Beach was accomplished, many soldiers were wounded, killed, or captured. â€Å"Fourteen thousand Canadians landed in Normandy on D-Day and to ensure the victory 340 Canadians had given their lives. Another 574 had been wounded and 47 taken prisoner. The casualties were less than expected, but heavy nonetheless.† Despite the many loses Canada suffered, soldiers were still encouraged to move forward and keep on fighting. The Canadian troops relied heavily on goods and services that were being shipped to them. The government greatly supported the troops, providing them with the many necessities needed to be successful. â€Å"Canadian troops relied on a tight organization and on a wide range of services that provided food, shelter, medical care, intelligence, communications and more. They also relied on ships, aircrafts, tanks and weapons needed to face the enemy.† Funding for the invasion was very costly, but in conclusion, led to great victory for the allied troops. Canada at the Battle of Normandy had a great impact on war. It changed the way many thought of the word â€Å"impossible.† After what was done, and how much was conquered, anything is possible. Being able to get further inland than any other before and securing a position that later on led to the liberation of Europe and the defeat of Nazi-Germany isn’t just a small accomplishment, it’s something that has changed the way war is seen and the way troops continue to fight. Without the necessary goods and services being sent over to the allied troops, not much would have been possible. Many brave troops stood against German defences and took their lives so the rest of their brothers could continue on and make Canada proud. â€Å"Many would die there but, for the Canadian forces, D-Day was a triumph that is still honoured at home and on the beach they called Juno.† It is with great success that Canada as a nation, is able to say proudly that they fought strongly to secure Juno beach on June 6, 1944, and because such a great event took place, the rise of a nation began. ——————————————– [ 1 ]. Jill Coyler, Jack Cecillon, Graham Draper and Margaret Hoogeveen, Creating Canada A History- 1914 to present ( McGraw-Hill Ryerson, 2010) , 239 [ 2 ]. CBC News, D-Day: The allied invasion of Normandy, 1944, http://www.cbc.ca/news/canada/story/2009/06/02/f-dday-history.html, June 5, 2009 [ 3 ]. CBC News, D-Day: The allied invasion of Normandy, 1944, http://www.cbc.ca/news/canada/story/2009/06/02/f-dday-history.html, June 5, 2009 [ 4 ]. Lane, D.W. â€Å"Juno Beach – The Canadians On D-Day†1944, http://members.shaw.ca/junobeach/juno-2.htm, Operation Overlord – Plans and Preparation [ 5 ]. Lane, D.W. â€Å"Juno Beach – The Canadians On D-Day†1944, http://members.shaw.ca/junobeach/juno-2.htm, Operation Overlord – Plans and Preparation [ 6 ]. Lane, D.W. â€Å"Juno Beach – The Canadians On D-Day†1944, http://members.shaw.ca/junobeach/juno-2.htm, Operation Overlord – Plans and Preparation [ 7 ]. Jill Coyler, Jack Cecillon, Graham Draper and Margaret Hoogeveen, Creating Canada A History- 1914 to present ( McGraw-Hill Ryerson, 2010) , 239 [ 8 ]. Juno Beach Centre, â€Å"Canada in WWII†, http://www.junobeach.org/e/2/can-eve-rod-e.htm, Roads to Victory [ 9 ]. Juno Beach Centre, â€Å"Canada in WWII†, http://www.junobeach.org/e/2/can-eve-rod-e.htm, Roads to Victory [ 10 ]. Lane, D.W. â€Å"Juno Beach – The Canadians On D-Day†1944, http://members.shaw.ca/junobeach/juno-2.htm, Operation Overlord – Conclusion [ 11 ]. Juno Beach Centre, â€Å"Canada in WWII† http://www.junobeach.o rg/e/4/can-tac-e.htm Arms & Weapons [ 12 ]. CBC News, D-day: Canadians Target Juno Beach 1944, http://archives.cbc.ca/war_conflict/second_world_war/topics/1317/ 2003

Was the urbanization good for south America Essay

Was the urbanization good for south America - Essay Example Thousands of people flocked into America to escape, political oppression they faced in their home countries. Between 1881 and 1890 alone, there were a total of 5,246,613 immigrants who had arrived in America (McKelvey, 1963). As the urban areas grew in size and a number, there were a number of negative social, political and economic effects which were associated with it. The discussion in this paper discusses some of the problems associated with urbanization during the late 19th century. (Wakstein, 1990) The main problem of urbanization during the 19th century was the poor or lack of planning in the cities. The urbanization in America was mainly accelerated by migration of people, industrialization and technology. The spiral increase in the population did not give government authorities enough time to plan and budget for the increasing numbers (Ghadar&Loughran, 2014). Lack of poor infrastructure and planning resulted to a number of social problems which includes; a number of basic services like police and fire departments were; inadequate disposal system; there was a huge sanitation problem; lack of hospitals and medical facilities; and the geometric growth of the population. (Wakstein, 1990) There was constant increase in the cases of reported crime in the urban centers. The constant growth in the population, together with reduced police control proved a challenge for the police to control incidences of criminal acts in the cities. Thieves took the advantage of the teeming masses in the cities to rob people. The consumption of alcoholic drinks and other drugs as people tried to escape drudgery and boredom of their daily lives. There was increased violence which included number of people who were murdered in the cities. The incidences of child labor also went high. (McKelvey, 1963) With the upsurge in the number of people who were flocking the urban cities to

Variable pay strategy and program for an online retailer Research Paper

Variable pay strategy and program for an online retailer - Research Paper Example Variable pay can at times be long termed (more than a year) while at times it can be short termed (less than a year). Incentives refer to pre determined standards or criteria used in award determination. Bonuses on the other hand are wards delivered to the people concerned at the end of a certain period. The period on the case of bonuses is determined by the subject judgment of the quality of the performance while a reward is warranted (Variable Pay and Performance Linked Incentives, 2010). Strategy An effective variable pay program is as result of a strategic variable pay strategy, this strategy acts as a guideline for a quality design and program administration. A strategic program has the following characteristics: the clearly fit in the organizational structure and are steers of the organizations success. For a strategy to contribute to the success any organization, it must be in line with the mission and vision of the organization concerned. The speed of a strategy does not brin g about and importance because most likely it may be speeding to the wrong direction. A quality and strategic program should target to meet the objectives of the organization by lying down the require plans which if properly and rightfully administered, it would take the firm to another level. The strategy of the program should be also sound enough to bring about sustainability of the firm putting in consideration all the core strengths of the organization. It is also critical for a strategy to be in a specific context. It must bring out feasibility where it suits with the culture of the organization and that of the human resource, this must consider the organizational environment and realities that exists. Integration must also prevail where the structure of the program suits in the structure of the specific organization including the human resource’s structure. The program must also be flexible enough to respond to appropriateness and changes within an organization (Variabl e Pay Plan Development, 2011). There are differences between other compensations and variable pay, this differences occur on the bases of benefits and base pay. Variable pay program does not fit in entitlement cultures, this is because it’s not career annuity where base pay increase and must be compensated trough earnings over the given period. In reference to financial perspective, variable pay is a variable cost but the benefits and base pay are naturally fixed. There are difficulties in administering variable pay, competitive measurements is on of these difficulties. Levels of variable pay vary dramatically unlike levels of base pays, this helps in transforming average of the prevailing market into a broad-range, other than a specific point. One of the major characteristic of these variable pays is that it can be combined with other components to evaluate the performance of different levels in the organization both long term and long term (Variable Pay and Performance Link ed Incentives, 2010). The most significant benefits associated with variable pay compared to other types of compensations it that cost related to planning can be combined with performance/revenues and therefore vary economically. In Alaska, there is an advantage of using this kind of system because when the world’s economy is open to large variation, it carries with itself competitive advantage because the situation disadvantages them

NUMMI Case Study External Environment Example | Topics and Well Written Essays - 1500 words

NUMMI External Environment - Case Study Example Discussion The effects of the government`s laws and regulations to the business. The aspect of a government`s involvement in the operations of a given business is an external factor that can either have a positive or negative impact on the business. In this case, the government of the United States has stipulated various regulations to guide various aspects in the production of motor vehicles; the main role of the set benchmark was to govern the construction of motor vehicle engines in a manner that emits limited quantities of exhaust whose final impact on the business became negative. These regulations forced the company to increase their production cost since the production of the required engines was very expensive thus leading to a negative influence on the General Motors Company which at that time focused on production of large vehicles with bigger engines that emitted large quantities of exhaust since the production cost was favorable. This presented the Company with a major ch allenge that involved seeking for better ways that that could not agree with the financial status of the company since the customers started demanding for high quality vehicles thus leading to a left shift in the demand curve of the vehicles manufactured before the new regulations came were enforced. Despite the fact that the General Motors struggled to produce vehicles that met the government and customer standards, they experienced frequent losses as their products were of low quality since they could not meet the required standards of both the customers and the government. The management of the NUMMI had to modify their strategies used in terms of production so as to face the challenge. As a result, the above challenge created the need to seek external assistance in order to improve their productivity hence profits; a solution was formulated which could see the Company form a partnership with the Toyota Company in Japan. The agreement was that Toyota could assist General Motors C ompany to produce smaller cars with higher operational qualities. The merger led to the formation of the New United Motor Manufacturing Incorporated (NUMMI). However, General Motors Company did not implement most of the modes of car production systems employed by Toyota Company hence leading to the closure and failure of some of its branches such as the Van Nuys in the year 1992 (Glass 9). Economic Recession The second aspect of external environment that led to the failure of the General Motors Company is the economic recession experienced in the United States of America that resulted to the loss of the Company’s market share from forty seven percent to thirty five percent from the late 1907’s to the early 1980’s (Glass 10). At that time, the recession was characterized by excessive car production that led to deflation in the markets. The reduction of the market share of the General Motors Company enabled many of the customers to develop a negative perception to wards the products produced by the company due to the fact that they were of low quality. The media and the consumer report magazine also played a big role in the failure of the company since they portrayed a negative perception of the company towards the consumers thus enabling them to ignore the NNUMIS`s products (Glass 12). By the year 1992, the Company had made a loss of approximately twenty billion US dollars propagated by the recession and the